Well hi there! So nice of you to stop by.
In case you didn’t figure it out already, my name is Erica Pollock**,** and I am a curiosity-driven content writer and marketer, based in Calgary, Canada. And I am passionate about making you and your clients stand out from the crowd with creative content that isn’t boring AF.
This is my portfolio of work - and it has everything from blog posts to infographics, and website design to social media content. Feel free to jump to the section that interests you the most using the table of contents below.
Table of Contents
Case Study: How Homefield Apparel Uses Social Media ROI and Builds Brand Loyalty
How Webfx Cut Its Social Media Reporting Time by 90%
How Nexford University Reduced Their Social Media Reporting Time by 75%
Tech
Marketing/Writing
SaaS - Ghostwriting
Commercial Real Estate - Ghostwriting
This webpage was written for Canada ICI after the rollout of a brand new CMHC program last year.
The goal of this page was to help educate and inform both existing and potential clients of the available options for financing with CMHC, and also demonstrate how Canada ICI can provide guidance throughout the financing process.
This is a Wordpress-based website that I designed from scratch and implemented singlehandedly, including writing all copy and content.
The goal of the website was to help give the company an online presence that would align with their existing brand, and showcase their expertise to potential clients. Prior to this, they had no website or online presence whatsoever.
This is an internal company document I wrote to help with onboarding the Beks Marketing team to Slack. This guide was a necessity, as the entire team works remote in locations all over the world, and there was a bit of resistance from people to start using Slack for team communications. We wanted to create a an easy to use onboarding guide and reference document to ensure that everyone was able to understand how to implement the new program into their daily routine without any difficulties.
This was a marketing collateral piece created for the brokers to share with their clients and prospects to explain a new type of loan they would be offering. It served as an educational piece of marketing that could be used to inform both new and existing clients of the new service.
Parmeter Insulation | Logo + Business Cards
2010-2014, Mount Royal University
Agorapulse
Erica Rae
Lean In Canada
Beks Marketing
The Calgary Journal
Habitat for Humanity Southern Alberta
Want to get in touch?
👉🏼 My Website
📱 Mobile
Adobe Photoshop
Wordpress
SEMRush
Screaming Frog
Hubspot
Canva
Trello
Slack
Asana
Gong
Notion
Frase
Agorapulse
Zapier
English
Native speaker
Spanish
Basic conversational level