Well hi there! So nice of you to stop by.
In case you didn’t know it already, my name is Erica Pollock**,** and I am a curiosity-driven freelance copywriter and digital marketer who’s passionate about making you and your clients stand out from the crowd with creative content that isn’t boring AF.
And this is my portfolio of work.
Table of Contents
Case Study: How Homefield Apparel Uses Social Media ROI and Builds Brand Loyalty
How Webfx Cut Its Social Media Reporting Time by 90%
How Nexford University Reduced Their Social Media Reporting Time by 75%
SaaS - Ghostwriting
Commercial Real Estate - Ghostwriting
This is a Wordpress-based website that I designed from scratch and implemented singlehandedly, including writing all copy and content.
The goal of the website was to help give the company an online presence that would align with their existing brand, and showcase their expertise to potential clients. Prior to this, they had no website or online presence whatsoever.
This webpage was written for Canada ICI after the rollout of a brand new CMHC program last year.
The goal of this page was to help educate and inform both existing and potential clients of the available options for financing with CMHC, and also demonstrate how Canada ICI can provide guidance throughout the financing process.
A Guide To Using Slack .pdf
This is an internal company document I wrote to help with onboarding the Beks Marketing team to Slack. This guide was a necessity, as the entire team works remote in locations all over the world, so there needed to be some kind of reference document to ensure that everyone was able to understand how to implement the new program into their daily routine without any difficulties.
This was a marketing collateral piece created for the brokers to share with their clients to explain a new type of loan they would be offering. It served as an educational piece of marketing that could be used to inform both new and existing clients of the new service.
Canada ICI | Social Media Policy
Parmeter Insulation | Logo + Business Cards
Five tips to generate content ideas (1).pdf
2010-2014, Mount Royal University
The Calgary Journal
Lean In Canada
Habitat for Humanity Southern Alberta
Want to get in touch?
👉🏼 My Website
Basic conversational level