Well hi there! So nice of you to stop by.

In case you didn’t figure it out already, my name is Erica Pollock**,** and I am a curiosity-driven content writer and strategist, based in Calgary, Canada. And I am passionate about making you and your clients stand out from the crowd with creative and insightful content that drives real business results.

This is my portfolio of work - and it has everything from blog posts and website copywriting to Wordpress design and infographics.

Feel free to jump to the section that interests you the most using the table of contents below.

Table of Contents

Ghostwriting

Your Cloud Security Solution Checklist

7 Best Practices for Multi-Cloud Management

Canada ICI Plants Roots With New Vancouver Office | Canada ICI

Collaborative Culture Helps Vancouver Developers Build Resiliency in a Challenging Market | Canada ICI

Facebook ad testing best practices for more successful campaigns | Marpipe

Blog Posts

Ethical AI in Social Media Marketing

How to Use Reddit for Better Market Research [Step By Step Guide]

10 Hidden Hacks to Beat the LinkedIn Algorithm in 2024

How to Spot Future Trends in Your Industry (Without a Crystal Ball)

How to Stop Guessing and Start Winning With Social Listening

The top 3 reasons your blog sucks

10 reasons why I am obsessed with Canva (and why you should be too)

You can view all of my articles published on the Agorapulse blog right here.


Case Studies

Kaspersky Streamlines Its Social Media Management With Agorapulse

Quimby Digital's Shift From Sprout Social To Agorapulse

How Webfx Cut Its Social Media Reporting Time by 90%

How Nexford University Reduced Their Social Media Reporting Time by 75%

Case Study: How Homefield Apparel Uses Social Media ROI and Builds Brand Loyalty

Ad Copywriting

Agorapulse | Ad Campaign


💻 Website Copy + Design

Agorapulse | Homepage Copywriting

I wrote the copy for the Agorapulse homepage as part of a website and branding/messaging overhaul that was completed in early 2024. The goal was for the website to ultimately encourage more leads coming from demo requests and free trials.

I coordinated with our web dev team to execute several A/B tests to determine the best copy and UX for the page. We found that with small adjustments to the pages layout and CTA copy, we were able to significantly improve incoming leads and trials. The final version we went with had impressive results - within a month we saw a 21% lift in free trial requests, and a 17% lift in our demo requests.

Pollock Aviation | pollockaviation.com

This project I completed singlehandedly, creating both an original Wordpress design and theme, as well writing the copy for the entire website. The website has seen an increase in organic search traffic YoY of 121%, and my client has since seen their best year yet, selling a total of 6 aircraft in 2024 so far, totaling over 60 million in sales.

Canada ICI | *CMHC Lending and Advisory*

This webpage was written for Canada ICI after the rollout of a brand new CMHC program last year.

The goal of this page was to help educate and inform both existing and potential clients of the available options for financing with CMHC, and also demonstrate how Canada ICI can provide guidance throughout the financing process.

Canada ICI | MLI Select Program

CMHC MLI Select: Providing Insight and a Framework | Canada ICI

📄 Corporate Documentation

Beks Marketing | A Guide To Using Slack

A Guide To Using Slack .pdf

This is an internal company document I wrote to help with onboarding the Beks Marketing team to Slack. This guide was a necessity, as the entire team works remote in locations all over the world, and there was a bit of resistance from people to start using Slack for team communications. We wanted to create a an easy to use onboarding guide and reference document to ensure that everyone was able to understand how to implement the new program into their daily workflow.

Canada ICI | Condo Inventory Loans

This was a sales enablement brochure created for the brokers to share with their clients and prospects to explain a new type of loan they would be offering. It served as an educational piece of marketing that could be used to inform both new and existing clients of the new service.



📚 Education

Bachelor's Degree in Communications, Journalism major

2010-2014, Mount Royal University

Technical Writing Extension Certificate

2020-2021, Mount Royal University


💡 Experience

Senior SEO Writer

Agorapulse

SEO Writer and Content Strategist

Erica Rae

Copywriter and Senior Content Strategist

Beks Marketing

Copywriter and Social Media Marketer

Lean In Canada

Journalist and Lifestyle Editor

The Calgary Journal

Marketing and Communications Assistant

Habitat for Humanity


Contact

Want to get in touch?

📧 Email

🔗 LinkedIn

👉🏼 My Website

🐦 Twitter

📱 Mobile